Your Marketing Funnel is Leaking. Let Me Show You Where.

You know that awkward moment when you feel like your campaigns are doing great, but your conversions just ghost you?

Yeah, that’s your marketing funnel quietly bleeding from the sides while you’re busy tweaking font colors on your Instagram post.

Let’s fix that.
This isn’t just about “top, middle, bottom” mumbo-jumbo. It’s about real money slipping through cracks you didn’t know existed.
I’ll show you where the leaks are and then hand you the toolkit to plug them.

The Funnel, in Human Terms

Let’s ditch jargon for a second. Your funnel is just a fancy visual of how someone becomes aware of your brand, considers it, and finally buys. Ideally, this journey is smooth, exciting, and sealed tight. But here’s what usually happens:

You run awareness campaigns, but your content has no clear CTA
People hit your landing page, but your offer isn’t compelling enough
They sign up for your emails, but your follow-ups go radio silent
Or worse… they add to cart, then vanish….forever.

Congrats, you’ve got a leaky funnel.

Common Leak Points (And How to Plug Them)

1. TOFU Confusion – “I’ve seen your ad, but… who are you again?”

If your top-of-funnel content is high on aesthetics but low on clarity—people scroll past.

Audit Tip: Check your first impressions: Instagram bios, ad headlines, and pinned posts. Are they clear, value-driven, and aligned with your product’s core promise?

2. MOFU Mismatch – You educate but don’t engage

Blog? Check. Reel? Check. Webinar? Check. But none of them help the buyer move forward.

Audit Tip: Use my Marketing Playbook prompts to map each content piece to its funnel stage. If it doesn’t nudge your customer closer to a decision, it’s just noise.

3. BOFU Fear – They’re ready to buy but you’re not asking

Don’t be shy now. If someone’s at the bottom of your funnel, they need proof, reassurance, and one final nudge.

Audit Tip: Are your product pages optimized for conversions? Does your email series have urgency and social proof baked in? (Not the fake countdown timers, real proof.)

Plug Leaks with the Toolkit

Here’s where I soft-sell (but also hard-help):
I’ve built the Marketing Playbook not just as a pretty notebook, but as your funnel-fixer in disguise.

Each page is designed to help you:

Map your content to funnel stages
Identify drop-off points
Add must-have engagement nudges
Track what’s actually working
And yes—plan real campaigns without the overwhelm

Whether you’re a solopreneur, a side-hustler, or a marketer wearing too many hats—this toolkit makes you sharper without hiring an entire team.

Here’s Your Quick Funnel Leak Checklist:

> Is your value proposition clear in the first 3 seconds?
>Are you capturing AND nurturing leads (not just likes)?
>Does your BOFU offer eliminate buyer hesitation?
>Are you tracking engagement per stage, not just overall?

If you’re missing even one, you’re leaking. Let’s not romanticize the drip.

Final Word

You don’t need to burn out, hire a 6-figure agency, or reinvent the funnel.

You just need to see clearly where it’s broken—and plug the holes like a boss.
Start with the audit. Then grab the Marketing Playbook—and let it do the heavy lifting.

Because the only thing that should be dripping… is your revenue stream.

Shoe/Syrup/Sushi