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Continue reading →: Our 2-Hour Family Itinerary at BLR T2When you’re traveling with a baby, reaching the airport early isn’t just smart — it’s survival. We got to BLR T2 a good two hours before our flight to Goa, which turned out to be the best decision ever. Instead of chaos, we actually had a mini family itinerary right…
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Continue reading →: Your Marketing Funnel is Leaking. Let Me Show You Where.You know that awkward moment when you feel like your campaigns are doing great, but your conversions just ghost you? Yeah, that’s your marketing funnel quietly bleeding from the sides while you’re busy tweaking font colors on your Instagram post. Let’s fix that.This isn’t just about “top, middle, bottom” mumbo-jumbo.…
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Continue reading →: Distribution is NOT Visibility: Most Brands Burn Budget HereLet’s get this out of the way –Being everywhere is not a strategy.Being in the right place, at the right time, in the right way is. The Visibility Illusion Brands often equate distribution with exposure.So, they go wide – paid ads, email blasts, digital banners, airport signage, influencers, and maybe…
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Continue reading →: Why Knowing Your TG Isn’t Enough – You Need to Know Their TriggersYou know who you’re talking to but do you really know what makes them click, swipe, buy, or bounce? I learned this the hard way, and then I learned it again the smart way. Target Groups vs. Trigger Points: A Realisation When I first started building retail campaigns, my briefs…
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Continue reading →: How We Built FLX: The Power of User Journey Mapping and Ground-Level Brand StrategyIn the fast-moving world of branding and marketing, trends change like cricket scores in a T20 match.One day it’s reels and retargeting; the next, it’s AI-generated funnels and chatbots. But if there’s one principle that has never gone out of fashion, it’s this: Know your user. Map their journey. Build…
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Continue reading →: Brand Positioning Isn’t Just for Big Brands—Here’s How to Nail YoursHow to define brand positioning When people hear “brand positioning,” they often think of Fortune 500s, expensive agencies, and clever taglines. But the truth?Your brand already has a position.Whether you’ve defined it or not. The real question is—are you the one defining it, or is the market doing it for…
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Continue reading →: How I Build Winning Marketing Strategies (Even Without a Big Team or Fancy Tools)There’s a moment in every marketer’s life when Google Docs just doesn’t cut it. You’re juggling 19 tabs, 6 Slack messages, 3 ideas you forgot, and a big “WHAT EVEN IS MY STRATEGY” existential crisis. Been there. Lived there. Decorated it. When I started out building strategies for retail brands,…
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Continue reading →: The Rise of Indian Gin: A Botanical Revolution in the Craft Spirits IndustryIf there’s one thing I love about Indian gin, it’s how it captures the spirit of India—quite literally. As someone who enjoys fine spirits and loves diving deep into the alcobev industry, I’ve been fascinated by the rapid transformation of the Indian gin market. Gone are the days when gin…
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Continue reading →: The Art of Selling LuxuryThe Rise of Premium Whisky in India India’s whisky market has evolved dramatically over the past decade. What was once a space dominated by mass-market blends is now a thriving hub for premium and ultra-premium whiskies. At Bengaluru Duty Free, we’ve seen this shift firsthand—travelers are no longer just looking…
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Continue reading →: Understanding Consumer Psychology for Better SalesEver wondered why you end up buying things you didn’t plan to? That last-minute chocolate bar at the checkout or the limited-edition whisky at duty-free—these are not just coincidences. They are the result of consumer psychology at work. Brands and retailers use subconscious triggers to influence our buying decisions, making…
Hello,
I’m Apurva
Welcome to Shoe/Syrup/Sushi, a space where I, Apurva, blend my passions for marketing and art. This blog is a canvas for my explorations in food, fashion, and art, offering a unique perspective that challenges conventions and sparks creativity. Join me on this journey as we delve into the stories behind flavors, fabrics, and frames, and discover how they shape our experiences.
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